The Challenge.
The key challenges were to ensure stability of the online platform and develop a feature rich customer experience, while being able to assist Walker Slater’s key stakeholders by providing strategic and technical guidance to help accelerate their online growth. An ongoing collaborative approach was required between SixBySix, Walker Slater and key 3rd party services in order to maintain and enhance the online function of the business.
Our Approach.
Through a consultative approach with the key stakeholders at Walker Slater, we were able to establish the areas where we could contribute our expertise in order to elevate Walker Slater's online presence.
We were particularly keen to develop a long term strategic partnership with Walker Slater, delivering ecommerce consultancy, expert technical services, UX analysis and design, with an emphasis on increasing conversion rates, in-bound traffic and online sales across multiple channels.
The Outcome.
SixBySix have been able to oversee the successful migration of Walker Slater's website from Magento 1 to Magento 2, whilst significantly improving the UX and design of the site in order to accurately represent the high quality of the Harris Tweed product range. Through consistent collaboration and a proactive approach, we have been able to successfully implement a variety of key features across the frontend and via 3rd party integrations, while also implementing automated reporting functionality across the website and SEO function to ensure the optimum health of the online presence.
Work undertaken.
- Magento 1 to Magento 2 migration
- High quality redesign and UX analysis
- Advanced Configurable Bundle Products e.g. Suits
- SEO Focused Category Landing Pages
- International Store Setup
- Blog integration
- Highly bespoke product page layouts with complex configurable dependencies (e.g. trouser type = specific hem options)
