Global premium spirits company combining tradition, innovation, and sustainability to craft high-quality iconic products for markets worldwide.
Peacocks: A Retail Powerhouse
Peacocks is an award-winning fashion retailer with over 400 stores in the UK and more than 200 additional stores worldwide.
The Challenge
The primary challenge was addressing critical performance issues in a number of areas, including server infrastructure, poor code quality and sub-optimal asset delivery. Peacocks required a solution to these key performance issues and sought innovative ideas for new features and functionality to enhance their customers’ ecommerce experience and improve operational efficiency.
Our Approach
We engaged with Peacocks as their business-critical ecommerce development provider. Our approach was holistic, involving the road-mapping of key improvements and the introduction of new features and functionality to drive improved revenue and conversion, while providing ongoing maintenance and support to ensure stability.
The Outcome.
Our long-term successful collaboration with Peacocks showcases our ability to address complex business challenges and deliver tailored solutions that significantly enhance performance, customer satisfaction and drive growth.
+58%
Revenue increase following streamlined 3rd party integrations, custom functionality and dedicated support
-37%
Decrease in average page load time following dedicated Core Web Vitals optimisation project
+32%
Increase in conversion rate following UX analysis and purchase journey enhancements
Key projects
Click and Collect Till App
A bespoke in-store Click and Collect Till App, launched in early 2024, to manage click-and-collect orders more efficiently. This web-based portal improved operational efficiency across over 400 stores, integrating seamlessly with Peacocks’ systems and enhancing customer satisfaction.
Core Web Vitals Project
In 2021, we undertook a project to improve Peacocks’ Core Web Vitals performance. Our frontend development team identified and implemented a number of optimisations, including lazy loading, reducing layout shifts, preloading key assets, deferring non essential scripts, advanced image optimisation and improved cache management. These improvements significantly improved performance, enhancing the user experience and contributing to improved SEO rankings through Core Web Vitals adherence.
Akeneo Upgrade and Installation
Upgrading Peacocks’ Akeneo version to the Enterprise module required a comprehensive migration of existing data and custom modules. Our backend team refactored the modules where needed to ensure compatibility for the custom modules and resolved any issues resulting from the upgrade and re-installation. The development team’s thorough, detail-orientated approach resulted in a seamless transition and enhanced functionality.
Peacocks Return Module
One of the earliest new features we created for Peacocks was a custom return module allowing account holders and guest users to submit returns via the website. This streamlined process simplified returns, improving the user experience and operational efficiency.
Peacocks Loyalty Scheme
A comprehensive loyalty scheme that rewarded repeat customers and encouraged brand loyalty, further driving engagement and sales.
Frontend Brand Refresh
A frontend brand refresh project for Peacocks, focusing on enhancing the user experience and aligning their online presence with updated brand aesthetics. Key changes included updating the header and typography, introducing a new Peacocks logo, and ensuring design consistency across the website, blog, and transactional emails. These updates were coordinated to launch simultaneously with in-store changes, ensuring a cohesive brand image both online and offline. The result was a modernised, consistent brand experience that not only improved user interaction but also reinforced brand loyalty by aligning all customer touchpoints with the refreshed aesthetic.
