Global premium spirits company combining tradition, innovation, and sustainability to craft high-quality iconic products for markets worldwide.
Houston Kiltmakers, a prestigious family-owned business based in Scotland, excels in creating and retailing top-tier kilts and Highland wear. Their meticulous attention to detail, vast selection of tartans and personalised service cater to customers both locally and internationally.
The Challenge.
Houston Kiltmakers faced the challenge of maintaining and enhancing a highly customised website. The site required continuous support for its bespoke code while integrating more industry-standard functionality and best practices. The need for ongoing critical business support, coupled with the introduction of new features, was essential to meet their growing demands.
Our Approach
Our project management and development team stepped in to provide the essential technical support required for Houston Kiltmakers’ day-to-day operations. This partnership ensured timely updates and quick resolution of issues, enabling the efficient management of their online store. Consequently, Houston Kiltmakers could attract a global customer base and uphold their reputation for quality and service in the digital era.
The Outcome.
Through our collaboration, Houston Kiltmakers successfully enhanced their website’s functionality and user experience, solidifying their reputation in the digital marketplace. This not only allowed them to attract a wider international customer base but also ensured their online presence reflected the same level of quality and craftsmanship for which they are renowned.
Key projects
Global/US Expansion
One significant barrier to Houston Kiltmakers’ global sales was the absence of a dedicated US store. Recognising the substantial portion of their clientele based in the US, it became crucial to introduce a US Store within the existing Magento implementation.
We scoped the end-to-end requirements and operational touch points including inventory, shipping, returns, pricing and GeoIP redirection. Allowing customers from US and North America to purchase in local currency with real-time exchange rates and bespoke pricing logic.
This enhancement also focused on setting up demographic-specific landing and content pages assisted by language packs.
Moreover, the US Store View improved SERP rankings by optimising the site for US based traffic. It also enhanced the user journey for US customers by presenting prices in local currency.
Kilt Pack Feature
Houston Kiltmakers sought to streamline the shopping process for their custom Kilt Pack offerings. The project involved creating a custom landing page that adhered to UI/UX best practices, providing custom price calculators and configurable options for selecting a wide range of tartans and Kilt Pack accessories. The custom tartan search function provided exact and close matches, complemented by high-quality imagery and help functions for accurate kilt measurements.
The resulting functionality enabled customers to easily search for and select multiple Kilt Packs, rather than individually searching and adding products. The improved shopping experience led to increased sales and a better overall user experience.
Navigation Menu Revamp
The primary navigation on the site was identified as a major issue in terms of both the customer experience and Kiltmakers’ ability to effectively manage changes to its content and structure.
Through a collaborative approach with Kiltmakers and detailed UX analysis, we proceeded to create navigational designs for mobile and desktop following industry best practices. The design allowed for a modern, snappier and fluid navigation while ensuring the Houston Kiltmakers team could independently manage and administer the menu and new categories through the Magento admin area.
