The Challenge.
The Edinburgh Woollen Mill Group (EWMG) required a programme of work to be delivered alongside support for their current website brands: Edinburgh Woollen Mill, Austin Reed, Jaeger, Ponden Homes, Country Casuals, Hector Russell.
Taking over support from their incumbent development agency, we were required to replace, improve and optimise existing functionality, and custom third party and inhouse modules.
Our Approach.
We provided a dedicated project and support service team to the EWMG delivering a programme of work. Working closely with the different brands teams and multiple third parties, we were required to adapt and focus resource based on multiple priorities and deadlines.
Weekly meetings with the client and communication via our issue management tool, meant we were able to effectively manage the priorities, meet expectations and ensure we were working towards the required goals.
The Outcome.
We delivered projects for EWMG included increasing functionality for the Jaeger website, the Edinburgh Woollen Mill website rebuild, special price importer, loyalty scheme integration for Jaeger, payment gateway integrations and a hosting migration.
Key Projects
Special Price Scheduler
To support EWMG's dynamic marketing activity, we developed a custom module to facilitate the management, and application of special price adjustments.
Special price adjustments can be automated via a bespoke scheduling system, and with full integration into Magento's indexing framework the module ensures accurate frontend pricing throughout all aspects of the customer journey.
Scheduling changes are easy to apply via a simple CSV format and custom admin interfaces were built to provide full visibility of upcoming pricing changes.
Promotional Flag Manager
During this project, EWMG tasked us with building a module to provide their inhouse Product Merchandise team with the functionality to upload and assign promotional images, known as flags, in bulk across products.
We developed a custom import interface within the Magento Admin panel that allows these flags to be administered via a simple CSV format. Multiple promotional flags can be assigned to a single product, with the ability to specify a visible date range, and z-index position.
The outcome of this project was the saving of multiple hours of manual admin work freeing up time internally for more important marketing tasks.
Faceted Navigation Extension
Out of the box Magento allows the merchant to control an attribute’s presence within the faceted navigation at a global level. We developed a module to provide EWMG with more granular control, allowing the visibility of attributes to be managed at the category level providing an improved customer navigation experience.
Flexecash Payment Gateway
Flexecash (Love2Shop) is the UK’s number 1 multi-retailer gift card and voucher. We built a custom integration into the Flexecash platform that enables customers to make purchases via their points balances.
For a complete customer experience, the customer account portal was extended to display Flexecash balance information, and refunds are supported via Magento's native credit memo functionality.
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