Global premium spirits company combining tradition, innovation, and sustainability to craft high-quality iconic products for markets worldwide.
Since 1974, Submarine Manufacturing and Products Ltd (SMP) has been at the forefront of the commercial diving industry serving clients worldwide with a comprehensive range of diving equipment and refurbishment services.
The Challenge
SMP faced multiple challenges in their transition from Magento 1 to a more advanced ecommerce platform in Magento 2. These challenges included improving the customer experience, operational efficiency and content management processes.
Outdated Platform
The legacy Magento 1 system was no longer sufficient to meet SMP’s growing needs. A modern, robust platform was required to ensure scalability and reliability.
Customer Experience
SMP needed a mobile-first, user-friendly interface to enhance performance and the customer experience. Hyvä was chosen as the frontend solution for its optimal performance, adherence to Google’s Core Web Vitals, reduced time-to-market, and its optimised UX.
Warehouse Management Integration
SMP’s existing manual inventory processes were inefficient. A bespoke integration with the warehouse management system (WMS) was critical to ensure accurate inventory levels and efficient order processing.
Dynamic Shipping Rates
Providing accurate shipping costs based on customer location and order specifics required the implementation of dynamic shipping rate calculations.
Enhanced Checkout Options
The previous platform lacked online payment functionality. Integrating Stripe and supporting both traditional and quote-based checkout options were priorities.
Customer Support
The absence of a chat-based support system was a major limitation in engaging customers and providing real-time assistance.
Content Management
SMP needed a user-friendly CMS to easily add and update blog content, keeping their website fresh and engaging for their audience.
Our Approach
As a Hyvä partner, we developed a tailored solution that addressed their specific challenges while fully utilising the capabilities of Magento 2 and Hyvä.
Our process began with a detailed discovery phase, where we collaborated closely with SMP’s stakeholders to identify key pain points, define business goals and outline technical requirements. This step allowed us to gather and prioritise the following needs:
- Seamless integration with their warehouse management system for accurate inventory tracking and efficient order processing.
- Implementation of dynamic shipping rates to provide precise, location-specific cost calculations.
- A dual checkout system to accommodate both traditional and quote-based purchasing workflows.
- Enhanced user experience and performance through a fast, mobile-first frontend using Hyvä, with a full redesign to enhance the brand.
- A scalable platform capable of supporting future growth and evolving business needs.
The Outcome.
Significant Improvements in Performance and Efficiency
82% Improvement in PageSpeed Scores: Across both mobile and desktop, SMP’s site now delivers lightning-fast load times.
Optimised Mobile and Desktop Experiences: The mobile PageSpeed score showcased a drastic enhancement, ensuring seamless experiences for users across devices.
One of the key focuses during the project was ensuring adherence to Core Web Vitals. This included carefully managing the impact of third-party extensions and scripts to prevent any degradation in performance.
