Global premium spirits company combining tradition, innovation, and sustainability to craft high-quality iconic products for markets worldwide.
Eclipse Blinds is a premier brand specialising in the manufacture and distribution of window blinds and coverings, renowned for their quality, style, and functionality.
The Challenge
Eclipse Blinds required a comprehensive overhaul of their Magento-based ecommerce platform due to numerous issues left unresolved by their previous ecommerce development agency. The key challenges included:
Poor user experience (UX) and user interface (UI) design
High Cumulative Layout Shift (CLS) impacting the site’s Core Web Vitals
Inefficient order processing and placement for Made-To-Measure (MTM) mixed blinds
Frontend performance optimisations
Our Approach
We took a structured approach to resolve revenue-impacting issues and sales disruptions, allowing Eclipse Blinds to focus on large-scale projects. This involved:
- Fixing pricing miscalculations for bespoke cut-length blinds
- Implementing bespoke promotional strategies to increase average order value
The Outcome.
Performance was significantly enhanced, with reduced CLS improving Core Web Vitals scores and faster page load times achieved through image compression and layout optimisation.
Operational efficiency saw notable improvements with seamless MTM mixed blinds order placement, reduced cart abandonment due to AJAX updates, and a streamlined checkout process.
Key projects
Magento Upgrade
The Eclipse Blinds website required an upgrade from an older Magento version to maintain PCI compliance and site security. Thanks to the extensive Magento upgrade knowledge of our team, we were able to execute a phased approach from assessment to deployment which culminated in a successful upgrade to the latest Magento version, enhancing platform security and performance with minimal downtime and disruption to the ecommerce website.
Refined Cut Length Charge Logic
We identified and resolved a crucial issue concerning the calculation of cut length charges. Our bespoke solution differentiates between fabrics sold in specific increments and those available in full rolls, ensuring accurate charges are applied. The product attribute settings were updated to correctly categorise fabrics for price calculation in the checkout process, and the API endpoints were updated to reflect the new pricing logic when orders are parsed to the ERP system.
Streamlined Freight Charge Process
We addressed inconsistencies in the application of freight charges on pro forma orders by implementing a flat £10 freight charge across all such orders, ensuring clarity and consistency. Additionally, we refined the payment process for pro forma group customers, directing them towards online payment methods to streamline operations and enhance financial processing efficiency.
Accurate Pricing for Multiple Cut Lengths
We resolved discrepancies in pricing when customers ordered multiple cut lengths of the same fabric. Our solution now accurately generates individual cut charges for each order of the same fabric, ensuring pricing reflects the actual cost and logistics involved in fulfilling these specific cuts through the standard and reorder checkout.
UI/UX Enhancements
We undertook comprehensive UI/UX improvements across the site, making the platform faster, more intuitive, and user-friendly. These enhancements facilitated an improved browsing and shopping experience for all users, resulting in an improved conversion rate.
