Thoughts
Increase Revenue with Optimised Site Performance
Quick loading pages can significantly:
- Reduce bounce rate
- Increase conversion rate
- Improve user experience
- Drive business growth
How Walmart benefitted from page speed optimisations:
They found a strong correlation in how website performance affects conversion rates.
+2%
increase in conversions for every 1 second saved on site load.
+1%
incremental revenue growth for every 100ms load speed improvement.
How is site speed measured?
Many factors can be measured. The most common metrics for site speed measurement are called Core Web Vitals.
Other factors are important as well such as Time To First Byte which is the time that your site took to respond to the user’s browser request, or First Contentful Paint which tracks the moment when the first elements on your page have been rendered (displayed to the user).
How could you improve your site performance?
It all starts with an audit to identify what slows down your site and causes delays in loading times.
We’ve developed a tool that helps site owners to identify specific areas they might look to work on to improve the site speed and Core Web Vitals score.
About Core Web Vitals
With the introduction of new Google Search page experience ranking signals launched in May 2021, which indicate the Core Web Vitals health of a website when displayed in Google’s search listings, it has become a priority for merchants to focus on ensuring their sites pass the Core Web Vitals test.
Core Web Vitals are user experience metrics that measure elements of web usability such as:
- The loading time of a page
- Time a user waits until they can interact with a page
- Movement/stability of content as it loads
These are measured by 3 technical metrics:
Largest Contentful Paint (LCP)
Measures the rendering time for the largest element (image or text block) visible within the viewport.
Introduction to Next Paint (INP)
Measures how quickly a web page responds to user inputs by tracking the longest delay before a visual update. It offers a more comprehensive view of responsiveness than First Input Delay (FID). A good INP is under 200ms, and optimising it involves reducing main thread blocking, long tasks, and third-party script delays.
Cumulative Layout Shift (CLS)
Measures the total of all layout shift scores for every unexpected layout shift that occurs during the entire lifespan of the page.
Core Web Vitals test is conducted on 2 levels:
- Origin level
A Core Web Vitals score based on the metrics aggregated across all pages of the website. - Page level
A Core Web Vitals score based on the metrics of a given page.